Rethinking Customer Experience in Financial Services
The customer experience must rely on the foundation of every financial institution! Since the economic crisis in 2008, the financial services industry has suffered, traditional banks being the most affected. The relationship between banks and [...]
FINTECH – The New Playground for Marketing Professionals
Blog post by Jean-Pierre Baeyens, Founder of Solvay FinTech Marketing Hub Entering in the new digital era means dealing with marketing in complete different ways - a new game requires new rules! Marketing is now [...]
Fintech Marketing Tips: 3 Ways to Improve Your Customer Registration Experience
Article by Samuel Caink, Trainer at Solvay FinTech Marketing Hub As a start-up, with a limited promotion budget, you don’t want to waste any money on attracting leads! There is nothing more frustrating to spend [...]