Blog post by Jean-Pierre Baeyens, Founder of Solvay FinTech Marketing Hub

Entering in the new digital era means dealing with marketing in complete different ways – a new game requires new rules!

Marketing is now at the heart of the entrepreneurial process; detecting opportunities, practicing creativity as the source of innovation and setting up new business models are the new market trends – especially in the case of startups that want to offer customizable financial services while competing with the traditional banks. In this regard, we created The Solvay FinTech Marketing Hub which aims at helping the fintech entrepreneurs to address these challenges in the most agile way, train them and advise them in order to become more succesful.

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